Lucas Buss

Lucas Buss is Head of Marketing at Berry Consultoria and one of those responsible for positioning the brand as a national reference in business consulting. With a degree in Business Administration from UFPR, he worked in several areas before accepting, in 2020, the invitation to join Berry — in search of real growth and purpose.

He started in sales, but found his place in Growth Marketing. Today, he leads one of the company's main differentiators: marketing that generates demand, performance, and authority. He combines strategic vision, creativity, and data — with expertise in demand generation, performance marketing, and people management.

Lucas believes marketing is about generating real value. He sees Berry as the ideal ground for that: strong culture, the right people, and room for innovation. His references include David Goggins, Alex Hormozi, João Branco, and Brian Dean.