About Rod
Rod Amora is a specialist on AI for service businesses, and co-founder, CTO, and Chief AI Officer (CAIO) at Berry Consulting. He writes about how service firms rebuild delivery around AI: what works in production, what fails, and how the firm changes when the model sticks. He has worked with service-based businesses since 2017, and built Berry's online consulting franchise to 150+ units.
His focus is service businesses with $1M to $20M in revenue: capacity, cost to deliver, and how firms grow revenue without matching headcount. He combines business administration training with the systems that run delivery, including AI and the checks that keep it inside the lines.
His work spans strategic planning, financial management, operational optimization, marketing, sales, and franchise model development, always focused on measurable results and sustainable growth.
Publications
Rod is the author of three books on business consulting and digital transformation:
"The AI-Powered Consultant" (2025)
ISBN 978-65-01-67811-5
"The External Edge: Transforming Business Performance Through Strategic Consulting" (2025)
ISBN 978-65-01-67812-2
"Consulting for Good: How Business Consulting Builds Better Communities" (2024)
ISBN 978-65-01-67813-9
Rod has published six research papers as DOI-registered preprints. One found productivity gains of 10-22% among Brazilian SMEs receiving business consulting (DOI 10.29327/7602731). Another, on online B2B consulting for retail SMEs between 2020 and 2025, found revenue up 35% and productivity up 27% on average (DOI 10.29327/7602729).
Recent Articles
Rod shares insights on business consulting, AI, and business growth.
The Impact of Business Consulting on the Socioeconomic Development of Brazilian Small and Medium Enterprises
Study demonstrating the positive impact of business consulting on Brazilian socioeconomic development, showing 10-22% increases in productivity of assisted SMEs.
Impacts of Training and Capacity Building Programs on Brazilian Small and Medium Enterprises: A Multidimensional Analysis for the Period 2022-2025
Analysis of business training programs as catalysts for inclusive and sustainable economic development in the Brazilian SME sector.
The Impact of Online B2B Consulting on Competitiveness and Survival of Brazilian Retail Small and Medium Enterprises
Study on online B2B consulting impact on Brazilian retail SMEs (2020-2025), demonstrating average increases of 35% in revenue and 27% in productivity.
Artificial Intelligence and Large Language Models in Business Consulting: Digital Transformation and Democratization of Access for Small and Medium Enterprises
Research on AI and Large Language Models integration in business consulting for SMEs, showing democratization of access with 30% increase in consultant productivity.
Consulting Based on Large Language Models and Small and Medium Enterprises: Digital Transformation and Socioeconomic Impacts in the United States
Study on how LLM-based consulting democratizes access to specialized knowledge for American SMEs, highlighting Black (33%) and Hispanic (30%) entrepreneurs' leadership in adopting these technologies.
Company Formation in the United States: Corporate Structure, State Selection and Tax Aspects for Brazilian Subsidiaries
Analysis of key considerations for Brazilian companies establishing US subsidiaries, examining corporate structures (LLC vs. C-Corporation) and highlighting Delaware and Wyoming as strategic options.
Specialization
Experience
Since 2017
Working with small and medium enterprises
4,000+ Businesses
Directly impacted
Education & Credentials
Bachelor's Degree in Business Administration
Federal University of Paraná (UFPR)
Accredited SME Consultant™ (ASMEC®)
Association of Accredited Small Business Consultants
Licensed Business Administrator
Regional Administration Council of Paraná (CRA-PR #34570)
Languages
- Portuguese (Native)
- English (Fluent)
Areas of Expertise
- • Strategic business planning and execution
- • Financial restructuring and cash flow optimization
- • Sales and marketing strategy development
- • Operational efficiency and process improvement
- • AI and machine learning integration for business intelligence
- • Franchise model development and scalability