About Rod
Rod Amora is a business consultant, entrepreneur, and technology leader with over 30 years of experience transforming small and medium enterprises through strategic consulting and AI-powered solutions. As Co-Founder and CTO of Berry Consultoria, he built Brazil's largest online business consulting franchise, with over 130 units.
Specializing in growth strategy, digital transformation, and AI integration for SMEs, Rod combines business administration training with advanced technology expertise to deliver data-driven solutions. A pioneer in applying artificial intelligence to consulting processes, he increased productivity by 30% while democratizing access to quality consulting.
His work spans strategic planning, financial management, operational optimization, marketing, sales, and franchise model development, always focused on measurable results and sustainable growth.
Publications
Rod is the author of three books on business consulting and digital transformation:
"The AI-Powered Consultant" (2025)
ISBN 978-65-01-67811-5
"The External Edge: Transforming Business Performance Through Strategic Consulting" (2025)
ISBN 978-65-01-67812-2
"Consulting for Good: How Business Advice Builds Better Communities" (2024)
ISBN 978-65-01-67813-9
His research has been published in six peer-reviewed scientific articles demonstrating measurable economic impact: SMEs assisted by business consulting show productivity increases of 12-22% and revenue growth averaging 35%.
Recent Articles
Rod shares insights on business consulting, AI, and business growth.
The Impact of Business Consulting on the Socioeconomic Development of Brazilian Small and Medium Enterprises
Study demonstrating the positive impact of business consulting on Brazilian socioeconomic development, showing 10-22% increases in productivity of assisted SMEs.
Impacts of Training and Capacity Building Programs on Brazilian Small and Medium Enterprises: A Multidimensional Analysis for the Period 2022-2025
Analysis of business training programs as catalysts for inclusive and sustainable economic development in the Brazilian SME sector.
The Impact of Online B2B Consulting on Competitiveness and Survival of Brazilian Retail Small and Medium Enterprises
Study on online B2B consulting impact on Brazilian retail SMEs (2020-2025), demonstrating average increases of 35% in revenue and 27% in productivity.
Artificial Intelligence and Large Language Models in Business Consulting: Digital Transformation and Democratization of Access for Small and Medium Enterprises
Research on AI and Large Language Models integration in business consulting for SMEs, showing democratization of access with 30% increase in consultant productivity.
Consulting Based on Large Language Models and Small and Medium Enterprises: Digital Transformation and Socioeconomic Impacts in the United States
Study on how LLM-based consulting democratizes access to specialized knowledge for American SMEs, highlighting Black (33%) and Hispanic (30%) entrepreneurs' leadership in adopting these technologies.
Company Formation in the United States: Corporate Structure, State Selection and Tax Aspects for Brazilian Subsidiaries
Analysis of key considerations for Brazilian companies establishing US subsidiaries, examining corporate structures (LLC vs. C-Corporation) and highlighting Delaware and Wyoming as strategic options.
Specialization
Experience
30+ Years
Business management experience
4,000+ Businesses
Directly impacted
Education & Credentials
Bachelor's Degree in Business Administration
Federal University of Paraná (UFPR)
Accredited SME Consultant™ (ASMEC®)
Association of Accredited Small Business Consultants
Licensed Business Administrator
Regional Administration Council of Paraná (CRA-PR #34570)
Languages
- Portuguese (Native)
- English (Fluent)
Areas of Expertise
- • Strategic business planning and execution
- • Financial restructuring and cash flow optimization
- • Sales and marketing strategy development
- • Operational efficiency and process improvement
- • AI and machine learning integration for business intelligence
- • Franchise model development and scalability